Who is your customer? What do they value? We will brainstorm together to clearly define these concepts. Customers are not buying what you are selling, they are only buying what is of value to them. This answer should be your marketing communications. 

Our team will take the time to get to know your organization and learn your ideal client to determine the most effective way to appeal to them. Since consumers are exposed to thousands of marketing messages every day we understand that they do not respond to all of them or it would create mental chaos. So, in response, people tune out all but the most relevant ones. 

The human brain automatically tunes out concepts that do not appeal to their preferences. They notice only iCandy - and take action or buy what has value to them. We will identify your ideal client/consumer and create a marketing message that attracts them. Let's brainstorm together to clearly define these questions. Customers are not buying what you are selling, they are only buying what is of value to them. This answer is iCandy and will be the catalyst for your marketing communications. 

Let's Go! Call us at 561.573.7831 for a complimentary 20 minute phone consultation to let us learn about your business concept.

Let us tell your story

How do you tell your brand’s story? When you are establishing a startup, growing a business, or sharing a nonprofit mission, you need to convey it with meaning and intentionality. It should be done through storytelling. Developing an identity, understanding your customer and then sharing the brand story is the most powerful and meaningful selling activity. Storytelling is an art and must be intentional, constant, and focused. Since humans are wired to tell stories and hear stories, it engages your targeted audience, via social media and editorial coverage. When someone is engaged like this, interested in your brand’s story, they feel connected in a powerful way. This feeling of connection converts a person into a customer. We want to share your story through our multimedia network.

Client Reviews

  • "Candace & her team at iCandy were instrumental in gaining local, national & incremental media/press coverage including: CNN, Good Morning America, The Discovery Channel, The Jonathon Brandmeier Show, The Steve and Ron Show with iHeart Radio, Sun Sentinel and Palm Beach Post. As a result, I have obtained many sponsors and gained worldwide support for my mission."

    -Reza Baluchi, Ultra Marathon Runner (RunWithReza.org)

  • "Candace & her multimedia network will go to the ends of the earth to make things happen! Her dedication to client goals is unsurpassed. Candace's connections to society and the impact that she has made in philanthropy in Palm Beach County has been recognized in 2015, as she was honored as "Woman Volunteer of the Year" by the Junior League of Boca Raton. She is an influencer who connects the “right” people with their desired goal… with grace and professionalism."

    -Nikki Oden, Founder of Eleven Salon & Spa and Eleven Skin (elevenskin.com)

  • "iCandy under-promises & over- delivers! The team understood my brand and created a marketing strategy to increase brand awareness and distribution in South Florida. We gained media exposure and new clients as a result of the special events that iCandy hosted!"

    -Megan Tierney, L.A. based Fashion Designer for Fine Handbags (louiseandeleanor.com)

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